Growing a business that is almost exclusively online can prove to be a challenge. One company is thriving in the online world, though, and has opted to acquire another company. Answers.com is preparing to go public at the end of the year. In preparation for that transition, the company has raised $300 million for the acquisition of a Michigan-based analytics firm.
The Answers.com chief executive officer says the deal to buy ForeSee has been in the works for around seven months. ForeSee is a customer analytics company that is said to be worth just over $200 million. The CEO says there isn't a hard timeline for when Answers.com will go public, but he says that he hopes the company, which bought Webcollage in May 2013, will be ready by the end of 2014. He says he doesn't foresee any other acquisitions taking place this year.
With the acquisition, the company gained approximately 500 employees who are based in 10 locations. Answers.com will continue to operate the company's headquarters in St. Louis, which has approximately 100 employees. The company, which reports it has 100 million unique visitors to the website each month, is said to have made $160 million in revenue in 2013, which was a $10 million improvement over the previous year.
If your business is growing and you need to complete mergers and acquisitions, getting help from an experienced Michigan attorney well-versed in business law can help you ensure that your assets are protected before and after the deal. You can also gain insight into how the deal will affect your company legally.
Source: St. Louis Business Journal, "Answers acquires Michigan-based analytics company" Brian Feldt, Dec. 23, 2013
No Comments
Leave a comment